Why us?

Why are we working on this?

Why a tech leader recognized by Melinda Gates?
Why a psychologist with nearly a decade applying AI to real-world problems?
Why an entrepreneur with multiple ventures — including one acquired by a Fortune 100?
Why a product designer obsessed with building tools that make life better?
Why a product leader who’s driven hundreds of millions in impact?

- Because we’re also caregivers.

- Because we’ve seen the gap — and lived it.

- And because someone has to build what’s missing.

Technology has transformed every industry. But when it comes to caring for our families, we’re still scratching the surface. It’s time to use it right.